Arguably the greatest invention of all time, the internet is part and parcel of modern life. Instant connectivity — thanks to the ubiquity of broadband connections, mobile data, and Wi-Fi hotspots — has made our lives significantly easier. You can learn, study, work, and buy stuff online with the click of a button. The world is becoming increasingly virtual.
While a lot of people shop online, most are not aware of the opportunities to save money on reservations and products. This article will show you how.
Saving Money Online With a VPN
A VPN, or virtual private network, is an application used to facilitate secure internet browsing by hiding their IP address and encrypting their internet connection. But a VPN can also be a useful tool when it comes to saving money in your online purchases and subscriptions. Most of us are familiar with the privacy and security benefits of VPN, but how does a VPN help you save money?
Many online businesses, including online stores, eCommerce platforms, and subscription services, set prices based on the user’s location and internet browsing data. Online retailers will then use this data to display prices. The practice of using location information and browsing data to optimize prices is known as dynamic pricing.
A VPN hides your location and encrypts your connection, preventing websites from using this data to display prices. Below, we look at several use cases where you can get help with saving money online with a VPN.
Airlines use your browsing history and browser cookies to find out if you have been to the site before, then they increase the price of the ticket. Use a VPN to hide your location and encrypt your browsing data to keep these websites from accessing your location and browsing data. And since airfares vary from between regions, you can also use the VPN to change your location and get cheaper price tickets.
Just like airlines, hotels use dynamic pricing to determine how much to charge their guests. As a result, accommodation prices vary significantly depending on location. Rates tend to be cheaper for people booking from low-income countries. You can change your location using a VPN and make considerable savings on your accommodation.
Just like airlines and hotels, car rental companies price-discriminate based on the location of the individual. The differences in the cost of car hire services depend on local taxes, insurance costs, and location surcharges in the country or state you are in. Change your location using a VPN and try booking from different countries. You will find that you can make significant savings on your car rental prices.
Commodity prices in online stores fluctuate depending on factors such as demand and location. Research shows that online retailers use dynamic pricing to determine the price of products. The location where a person purchases a flight ticket makes a significant difference in price. Use a VPN to hide your IP address and browsing history to prevent online retailers from using your location and online activity to raise prices for you.
The cost of streaming services such as Netflix varies depending on location. For instance, people subscribing to Netflix from abroad have higher subscription fees despite getting limited content on the streaming service. You can use a VPN to alter the location of your device and make it seem as if you are in the US. You will be able to access most of the content on Netflix without having to pay extra.
Just like streaming services, the cost of subscription services such as Spotify, Microsoft Office 365, and Apple Music vary based on location. For instance, an Office 365 subscriber in India pays $76.08 per year while an individual in Poland will have to part with $116.20/year for the same subscription. You can use a VPN to change your virtual location to a country with lower subscription charges for Office 365 or any other subscription services and make some savings.
When it comes to online gaming, a VPN allows you to connect to foreign game servers otherwise unavailable to you. Since online gaming companies use dynamic pricing, the cost of playing online games varies significantly depending on location. You can use a VPN to alter your location when gaming online and reduce the cost of buying new games.
Just other online retailers, book vendors offer different prices for buyers on the basis of their location. It’s a similar trend; prices are lower in low-income countries compared to affluent nations. If you are a book lover, open your VPN app and change your location. Compare prices between different locations and make savings on your book purchases online.
A VPN is the most effective way to ensure online privacy. But since most online retailers rely on location data and browsing history to set prices, VPNs also come in handy when it comes to saving money on online purchases and subscriptions. All you have to do is open your VPN app, choose a country, clear your browser data, and enable incognito mode on your browser.