We’re about to enter a new era. Today, you are going to learn about frugal marketing 101.
A lot of brands consider marketing one of the highest priorities in their budget. Unfortunately, not all companies have the kind of budget to sustain multiple marketing campaigns across multiple channels. This might make some businessmen think that reaching audiences can be difficult without allocating a huge budget to their marketing needs. Thing is just because you’re on a budget doesn’t mean you can’t pull off a good marketing campaign. Sometimes, you just need a bit of planning, research on your audience, and assessment of tools – and you’ll be able to make a rockstar campaign even on the budget. That’s called frugal marketing. Here’s how:
- Get data on your target demographic. One of the biggest mistakes a marketing campaign could make would be underestimating or overestimating its target demographic. If you want to pull off a good marketing campaign, you need to carefully assess your target audience. You don’t need complicated paid software for this! You just need to make sure you’re aware of where to look. An excellent starting point would be to gather relevant keywords and identify the kind of audience you want to appeal to, depending on your brand. For instance, if you’re a New York-based moving company, you can tackle your demographic from both a location and a niche perspective. The content you release can be related to “Movers NYC” and target people in the home improvement or moving niche.
- Assess your brand’s offerings depending on your audience and industry needs. When you’re done researching your target audience, it might be a good idea to identify what brand offerings you have to offer to them. Not all your products and services can be fit for your audiences, so you need to choose which to prioritize according to your campaign. Likewise, now is also a good time to check what sorts of channels you want to use to reach your audience. Try to begin by allocating budget on a website first as this can be a good way to ensure all your content is in one place. You can then check if you can rely on other avenues like social media to spread the word on your products and services.
- See how your deliverables can fit into each other. An essential part of successful marketing has to do with your brand having a consistent “voice,” especially when advertising your products and services. This means releasing content that constantly reflects on your brand image. This is important, as your campaign won’t be useful in the long run if it’s only fit for your campaign period. When you plan your content, try releasing them across various channels and try making sure they’re related to content you’ve already made. Likewise, think of content that can be improved upon, updated, and related to future content as well.
- Decide on deliverables on a timeline you can consistently follow. When tackling a campaign on a budget, managing your time and resources is extremely important. Depending on your campaign’s needs, you need to decide on deliverables to do within a reasonable time frame. As such, you need to carefully keep track of what your campaign needs to be done and when you need to do them. This might seem a bit “basic” to some, but you’d be surprised how much money you can waste when your team takes too much time to do deliverables. Make a timetable the team can follow strictly so you can open more time for adjustments and improvements to your campaign.
- Take advantage of professional help. Just because you’re on a budget doesn’t mean you have to do things with your team alone. When your marketing campaign involves physical collaterals such as flyers and posters, booths and other materials, you can always rely on professionals such as long distance moving companies to help you. This takes a lot of hard labor away from your team and instead lets you focus on more essential aspects of the marketing campaign. Likewise, you can rely on other professionals such as marketing advisers, and financial advisers to get effective and lasting advice you can use for a long time.
Frugal Marketing On A Budget Needs Research, Planning
With the above tips in mind, it helps to remember that successful marketing requires planning and strategy, all the more when you’re on a budget. However, just because you’re on a limited budget doesn’t mean your campaigns will become limited in scope. With frugal marketing and with the right direction and the right planning, your “budget” campaigns will still have a huge chance of reaching your audience and propel your brand to bring out the results you need.